According to a study by McKinsey & Co, by 2020 the world’s data centers are projected to surpass the airline industry as a greenhouse gas polluter. Many web-hosting companies still pull energy from the grid because they claim to still not trust alternative sources as reliable enough to power their servers.
Lots of greener web hosting options are emerging as people become more conscious of the web industry's impact on the environment. Companies like GreenGeeks (who we rent server space from) have adopted an offset strategy. If they use 1X of grid power, they purchase enough wind energy credits to put back into the grid 3X of power having been produced by wind power.
Offsets aren't the ultimate solution. As data centers wait for a sustainable power source they trust, it's great to see some are trying to figure out how to be good, right now!
Video by motion designer Patrick Clair.Sources: