Journal — Press Room

  • Introducing the Newest Limited Edition AI JJ 2.0

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    Introducing the Newest Limited Edition AI JJ 2.0

    AI would like to present the newest version of the AI limited edition JJ, the AI JJ 2.0! They are a tribute to the legend and our best yet!

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    #WeLoveYouJP Tribute & Auction Now Live

    In partnership with Sherpas Cinema, we are opening an auction to benefit the Auclair Fund; in addition, we are releasing We Love You JP created by Sherpas and Poor Boyz.
  • Vote Now for Grass Root Grants!

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    Vote Now for Grass Root Grants!

    Vote now for your favorite 2015 Grass Roots Grants finalists - five organizations who are creating tangible, positive change in their mountain communities.
  • In Loving Memory of JP Auclair

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    In Loving Memory of JP Auclair

    The loss of our co-founder, JP, is overwhelming for us. He had an incredible impact on everything he touched. JP was our favorite person to be around; he was hilarious and he was kind. Above all, JP was a father and genuinely magnificent human.
  • POC MAG 2.0 -The Colours Issue

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    POC MAG 2.0 -The Colours Issue

    Alpine Initiatives featured in this second instalment of POC Mag. With a narrative thread devoted to colour, POC Mag 2.0 interweaves stories that aim to inspire and inform in equal measure. From interviews with world-class action sports athletes like freeskier TJ Schiller to a special report on the plight of albinos in Tanzania, POC Mag 2.0 explores the myriad of ways in which colour seeps into our world.