Alex Rudolph

On what occasion do you lie?

When I’m scared.

Which words or phrases do you most overuse?

“Stoked” “Rad” “Pumped"

Which talent would you most like to have?

Surfing barrels.

If you were to die and come back as a person or a thing, what would it be?

A Sea Turtle.

Where would you most like to live?


What is your motto?

Always continue the search for Shangri LA.      

Straight leg or skinny jeans?

Straight Leg.


What does AI mean to you?

To me, AI means the lasting future of our industry. We are ensuring the existence of the positive energy found in outdoor and mountain communities through the promotion of creative expression, environmental stewardship, community building, and sustainable living.